ways Facebook can benefit your business and career.

  •  Builds your online brand

Your online presence is more important than ever in this time of limited physical interaction, and Facebook may be your best opportunity to get back in front of those customers you can't see right now.

With 2.7 billion monthly users, no other social network can offer your business a matching level of potential exposure. As the largest and first social media network to achieve mainstream success, it also offers the most integration tools compared to other platforms, such as follow buttons, account logins, and photo sharing. These can lead customers back to your website and other online content you want to highlight.

  • Forms professional bonds between competitors

One of Facebook's overarching goals is connecting people. Whether it's old friends, current acquaintances, or those looking to meet new people, Facebook wants to bring people together through its website. While not every interaction on Facebook is helpful, there are certain instances when the sheer number of users can be beneficial.

Jo Trizila, president and CEO of TrizCom Public Relations, uses Facebook for both business and personal improvement. Tricia joined a group of fellow PR professionals in the Dallas area, as that's where her firm is based. The group members, who agreed not to steal business from each other, collaborate in the group by sharing tips and advice, such as reporters to pitch to, insurance to consider, and software to implement. All information shared with the group stays in the group.

  • Offers life advice

With roughly a quarter of the world's population being monthly active users, Facebook users possess a wealth of combined knowledge. For all the jaw-dropping comments from your wacky relatives, there are useful tidbits of information from reasonable people.

"It truly has been a lifesaver – especially when my daughter was an infant," Tricia said. "I can remember many times when I was up at 3 a.m. with a sick baby and reached out to FB and would always get a response. Someone was ALWAYS up with their parenting wisdom."

Facebook users can share knowledge in areas from parenting advice to practical business solutions. Join credible groups with knowledgeable people to receive advice through the social site.

  • Builds meaningful friendships with new people

While in-person social interactions are generally better for mental wellbeing than online conversations, Facebook offers a platform for fostering meaningful relationships online, especially if you're housebound. If you're disabled or battling a serious illness, you may be stuck in your house or a hospital for most of the day. In these situations, the power of Facebook is noticeable. Jess Perna has seen firsthand the impact Facebook can have on people."I am an illustrator who has made 3,600 Facebook friends who bought my adult coloring books," Perna said. "Many of them bought coloring books for something to do since they are disabled, homebound, or in nursing homes. They buy coloring books, join coloring clubs, and show their coloring as works in progress, and then the finished results. They compliment each other through the steps and share how-to tips. It gives them the social life they don't have since they live in isolation."


  • Changes preconceptions

Certain careers carry negative stereotypes. People working as lawyers, politicians, or used car salesmen may be considered dishonest just because of their job. With its relationship-building ability, Facebook can help defeat these stereotypes.

"Attorneys are often seen as distant and a bit aloof from the general public," said Kevin Patrick, the owner and founder of Kevin Patrick Law LLC. "To me, though, the key to developing business is making a personal connection. People want to feel like they are human and not just a case number. Facebook has been a great way of making those personal connections."

Patrick posts content that differs from most law firms. Because he shows who he is and who his employees are, potential customers are more willing to work with the company.

"For example, my law firm page doesn't include the typical '10 things to do if you have been in a car accident,' but rather, we focus our posts on ways we have served the community, such as making meals for the homeless and other volunteer activities," Patrick said. "For one, it's the right thing to do, and two, it has helped create a level of trust, and it leads to new cases."

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