The benefits of WhatsApp Business for companies are numerous, here are some of the most important benefits of WhatsApp Business discovered:
- Free WhatsApp Business app WhatsApp Business profile Personal and Business chats are separated Messaging automation and tools Secure end to end encryption Channel for sales, marketing, and support
WhatsApp Free Business App
One of the most amazing things about the WhatsApp Business App is that it is completely free. You won’t have to spend a dime on it. On the contrary, with the increased efficiency and additional communication channel, you will be able to get closer to your customers and earn more.
WhatsApp Business profile
Unlike the standard WhatsApp where you can only use a profile picture and name, in WhatsApp Business, you can create a company profile that features:
Area of work
Link to your website
The enhanced profile will help you present your company directly in WhatsApp and it can be a good place to showcase how cool your company is. Your presence in WhatsApp signifies you are a modern business open to direct and personal communication with their customers.
Personal and Business chats are separated
You’ll no longer experience the mess of having your personal and business communication in one place. Now regular WhatsApp can remain as an app for chats with family and friends, while WhatsApp Business is where you chat with your current and potential customers.
Messaging automation and tools
WhatsApp has the following automation:
WhatsApp Away message automatically responds to customers if they write to you in a period you have marked as unavailable.
WhatsApp Greeting message as the name states greets your customers when they initiate the conversation and write to you.
WhatsApp Quick replies let you create templates that you can use while chatting. These are common answers or phrases which you will be able to access and send out by entering the / symbol in the chat.
WhatsApp labels structure and visually mark your customers according to the labels you create. It helps you understand the current communication stage of each customer. For example, it could be ‘New customer’ or ‘Invoice sent’.
- Secure end to end encryption
WhatsApp is famous for being secure with its end-to-end encryption. This means that only you and your customer can read the messages sent through the app. There are no uninvited eyes looking into it.
Channel for sales, marketing, and support
With WhatsApp Business you will get a new communication channel where you are able to do:
Sales from the first point of contact up until an invoice sent and a completed payment
Marketing using broadcast and groups as well as media such as videos, pictures, and gifs.
Support in WhatsApp is fast and convenient and customers prefer it compared to writing an email or calling the company.